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https://hdl.handle.net/20.500.12104/90460| Title: | Four aspects in Professional Presentation as a Graphic Design’s Category La Presentación Profesional como categoría dentro del Diseño Gráfico |
| Keywords: | Presentation;Graphic Design;Rhetoric;Interface;Performance;Presentación;diseño gráfico;Retórica;interfaz;performance |
| Publisher: | Universidad de Guadalajara |
| Description: | When undertaking research on Professional Presentation something happens that is at least striking: beyond the existence of a huge amount of published material on the subject, it is rarely considered an object of academic study. After having observed the characteristics of the existing material, the objective of this work is to propose a presentation of Profesional Presentation in order to create a new study area and give the reasons so that it can be located within the field of Graphic Design. To accomplish that, the first step is to detect some of the peculiarities of the activity. That is why we consider essential to develop an operational definition that works as a structure to be able to manage it methodically and to produce the bases of a discipline with its own rules and laws, that is, with relative autonomy. Más allá de su cotidianidad, la presentación es una actividad denostada. Su producción suele ser contingente en el ámbito de la comunicación y es habitual que sea dejada en manos de diseñadores gráficos. A pesar de haberse publicado gran cantidad de trabajos que la mencionan, no llega a ser considerada disciplinarmente. El objetivo de este trabajo es encontrar cuáles son los aspectos de la presentación, en este caso circunscripta a lo profesional, que permitan que se pueda considerar como una nueva categoría dentro del campo del Diseño Gráfico. A través del análisis del material publicado, se detectan cuatro aspectos comunes entre ambas actividades que permiten establecer intersecciones: el elemento retórico/persuasivo, la audiovisualidad, las interfaces presentes y la performatividad. |
| URI: | https://hdl.handle.net/20.500.12104/90460 |
| Other Identifiers: | http://www.zincografia.cuaad.udg.mx/index.php/ZC/article/view/83 |
| Appears in Collections: | Revista Zincografía |
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