Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.12104/83733| Title: | Análisis de las características del lujo y los determinantes de intención de compra que influyen en la percepción del consumidor en una marca mexicana |
| Author: | Rodríguez Silva, Alberto Emmanuel |
| metadata.dc.contributor.director: | Vizcaíno, Antonio De Jesús |
| Issue Date: | 24-Jul-2018 |
| Publisher: | Biblioteca Digital wdg.biblio Universidad de Guadalajara |
| URI: | https://wdg.biblio.udg.mx https://hdl.handle.net/20.500.12104/83733 |
| metadata.dc.degree.name: | MAESTRIA EN DIRECCION DE MERCADOTECNIA |
| Appears in Collections: | CUCEA |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| MCUCEA10657FT.pdf | 1.99 MB | Adobe PDF | View/Open |
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