Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.12104/83713| Title: | La publicidad emocional y su impacto en la intención de compra de los consumidores: estudio aplicado en Baja California, Ciudad de México y Jalisco |
| Author: | Betanzos Ponce, Luis Josafat |
| metadata.dc.contributor.director: | Sepúlveda Ríos, Irma Janett |
| Issue Date: | 2-Sep-2019 |
| Publisher: | Biblioteca Digital wdg.biblio Universidad de Guadalajara |
| URI: | https://wdg.biblio.udg.mx https://hdl.handle.net/20.500.12104/83713 |
| metadata.dc.degree.name: | MAESTRIA EN DIRECCION DE MERCADOTECNIA |
| Appears in Collections: | CUCEA |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| MCUCEA10639FT.pdf | 5.5 MB | Adobe PDF | View/Open |
Items in RIUdeG are protected by copyright, with all rights reserved, unless otherwise indicated.