Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.12104/83711| Title: | Diferencia en la intención de compra dependiendo de la congruencia en la naturaleza, física o digital, de productos y canales de promoción y venta |
| Author: | García Gutiérrez, Elías Alejandro |
| metadata.dc.contributor.director: | Islas Villanueva, Margarita Isabel |
| Issue Date: | 27-Jun-2019 |
| Publisher: | Biblioteca Digital wdg.biblio Universidad de Guadalajara |
| URI: | https://wdg.biblio.udg.mx https://hdl.handle.net/20.500.12104/83711 |
| metadata.dc.degree.name: | MAESTRIA EN DIRECCION DE MERCADOTECNIA |
| Appears in Collections: | CUCEA |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| MCUCEA10637FT.pdf | 5.57 MB | Adobe PDF | View/Open |
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