Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.12104/83684| Title: | LA PUBLICIDAD CON MENSAJE ESTEREOTIPADO: ANÁLISIS DEL EFECTO EN LA IMAGEN DE MARCA Y LA INTENCIÓN DE COMPRA, UN ESTUDIO EN UNIVERSITARIOS. |
| Author: | Galvis Reyes, Rodolfo Enrique |
| metadata.dc.contributor.director: | Sepúlveda Ríos, Irma Janett |
| Issue Date: | 25-Aug-2017 |
| Publisher: | Biblioteca Digital wdg.biblio Universidad de Guadalajara |
| URI: | https://hdl.handle.net/20.500.12104/83684 https://wdg.biblio.udg.mx |
| metadata.dc.degree.name: | MAESTRIA EN DIRECCION DE MERCADOTECNIA |
| Appears in Collections: | CUCEA |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| MCUCEA10613FT.pdf | 2.65 MB | Adobe PDF | View/Open |
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