Please use this identifier to cite or link to this item:
https://hdl.handle.net/20.500.12104/83666| Title: | Factores del boca a boca electrónico (EWOM) y su impacto en la imagen de marca a través de Facebook. |
| Author: | González Gómez, Nancy Johana |
| metadata.dc.contributor.director: | Zápari Romero, Gloria Yaneth |
| Issue Date: | 15-Dec-2016 |
| Publisher: | Biblioteca Digital wdg.biblio Universidad de Guadalajara |
| URI: | https://wdg.biblio.udg.mx https://hdl.handle.net/20.500.12104/83666 |
| metadata.dc.degree.name: | MAESTRIA EN DIRECCION DE MERCADOTECNIA |
| Appears in Collections: | CUCEA |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| MCUCEA10596FT.pdf | 3.04 MB | Adobe PDF | View/Open |
Items in RIUdeG are protected by copyright, with all rights reserved, unless otherwise indicated.