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Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12104/95005
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dc.creatorPuerta López, María Elena-
dc.creatorPindado Martínez, Julián-
dc.creatorGonzález Alvarado, Tania Elena-
dc.date2023-01-01-
dc.date.accessioned2023-09-01T19:54:47Z-
dc.date.available2023-09-01T19:54:47Z-
dc.identifierhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7679-
dc.identifier10.32870/myn.vi48.7679-
dc.identifier.urihttps://hdl.handle.net/20.500.12104/95005-
dc.descriptionThe study aims to analyze the resilience of corporate tourism in the last three years. Interviews were conducted with industry professionals, and a questionnaire was applied to corporate clients. The results show that adaptation was achieved through short-term planning, bleisure tourism, digitalization, and sustainability. The main conclusion is that resilient companies have changed their line of business, accepted to operate in the short term, and offered more flexibility in pricing.en-US
dc.descriptionThe study aims to analyze the resilience of corporate tourism in the last three years. Interviews were conducted with industry professionals, and a questionnaire was applied to corporate clients. The results show that adaptation was achieved through short-term planning, bleisure tourism, digitalization, and sustainability. The main conclusion is that resilient companies have changed their line of business, accepted to operate in the short term, and offered more flexibility in pricing.es-ES
dc.formatapplication/pdf-
dc.formattext/html-
dc.formattext/xml-
dc.languageeng-
dc.publisherUniversidad de Guadalajaraen-US
dc.relationhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7679/6769-
dc.relationhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7679/6779-
dc.relationhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7679/6780-
dc.rightsCopyright (c) 2023 María Elena Puerta López, Julián, Tania Elena González Alvaradoen-US
dc.rightshttp://creativecommons.org/licenses/by-nc/4.0en-US
dc.sourceMercados y Negocios ; No. 48 (24): Mercados y Negocios (January- April, 2023); 53-74en-US
dc.sourceMercados y Negocios ; Núm. 48 (24): Mercados y Negocios (January- April, 2023); 53-74es-ES
dc.source2594-0163-
dc.source1665-7039-
dc.source10.32870/myn.vi48-
dc.subjectcorporate tourismen-US
dc.subjectCOVIDen-US
dc.subjectResilienceen-US
dc.subjectdigital transformationen-US
dc.titleThe resilience of corporate tourism: bleisure, digitalization, and sustainabilityen-US
dc.titleThe resilience of corporate tourism: bleisure, digitalization, and sustainabilityes-ES
dc.typeinfo:eu-repo/semantics/article-
dc.typeinfo:eu-repo/semantics/publishedVersion-
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