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Por favor, use este identificador para citar o enlazar este ítem: https://hdl.handle.net/20.500.12104/94992
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Campo DCValorLengua/Idioma
dc.creatorEscamilla, Roxana Dalila-
dc.creatorSegovia-Romo, Adriana-
dc.creatorTerán Cázares, Maria Mayela-
dc.date2022-01-01-
dc.date.accessioned2023-09-01T19:54:37Z-
dc.date.available2023-09-01T19:54:37Z-
dc.identifierhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7656-
dc.identifier10.32870/myn.vi45.7656-
dc.identifier.urihttps://hdl.handle.net/20.500.12104/94992-
dc.descriptionThe objective of the research is to analyze the relationship of Motivation as a soft skill that drives Customer Service in car dealerships, specifically in sales area employees. The survey was applied to a sample of 81 managers from the sales area of automotive agencies in the Monterrey metropolitan area. The proposed model was linear regression. The surveys were processed with SPSS Statistics. The hypothesis was confirmed about the positive and significant relationship of the predictor variable and the dependent variable in the employees of the sales area in the automobile agencies. It is suggested to analyze and build a complementary profile of the necessary soft skills of sales collaborators in car dealerships and other sectors.en-US
dc.descriptionThe objective of the research is to analyze the relationship of Motivation as a soft skill that drives Customer Service in car dealerships, specifically in sales area employees. The survey was applied to a sample of 81 managers from the sales area of automotive agencies in the Monterrey metropolitan area. The proposed model was linear regression. The surveys were processed with SPSS Statistics. The hypothesis was confirmed, about the positive and significant relationship of the predictor variable and the dependent variable, in the employees of the sales area in the automobile agencies. It is suggested to analyze and build a complementary profile of the necessary soft skills of sales collaborators in car dealerships and other sectors.es-ES
dc.formatapplication/pdf-
dc.formattext/xml-
dc.languageeng-
dc.publisherUniversidad de Guadalajaraen-US
dc.relationhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7656/6723-
dc.relationhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7656/6734-
dc.relation10.32870/myn.vi45.7656.g6723-
dc.relation10.32870/myn.vi45.7656.g6734-
dc.rightsCopyright (c) 2021 Roxana Dalila Escamilla, Maria Mayela Terán Cázares, Adrianaen-US
dc.rightshttp://creativecommons.org/licenses/by-nc/4.0en-US
dc.sourceMercados y Negocios ; No. 45 (23): Mercados y Negocios (January- April, 2022); 49-68en-US
dc.sourceMercados y Negocios ; Núm. 45 (23): Mercados y Negocios (January- April, 2022); 49-68es-ES
dc.source2594-0163-
dc.source1665-7039-
dc.source10.32870/myn.vi45-
dc.subjectsoft skillsen-US
dc.subjectmotivationen-US
dc.subjectcustomer serviceen-US
dc.subjectsoft skillses-ES
dc.subjectmotivationes-ES
dc.subjectcustomer servicees-ES
dc.titleMotivation as a Driver of Customer Service: The Impact on Automobile Dealershipsen-US
dc.titleMotivation as a Driver of Customer Service: The Impact on Automobile Dealershipses-ES
dc.typeinfo:eu-repo/semantics/article-
dc.typeinfo:eu-repo/semantics/publishedVersion-
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