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Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12104/94981
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dc.creatorContreras, Francia-
dc.creatorAlvarado, Tania Elena Gonzalez-
dc.date2021-01-01-
dc.date.accessioned2023-09-01T19:54:27Z-
dc.date.available2023-09-01T19:54:27Z-
dc.identifierhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7630-
dc.identifier10.32870/myn.vi43.7630-
dc.identifier.urihttps://hdl.handle.net/20.500.12104/94981-
dc.descriptionThe aim of the paper is to identify the dimensions of the Internal Marketing that contributes to business resilience and social inclusion. Marketing is approached as a tool for social transformation. The documentary and data analysis focused on the relevant theoretical and practical models proposed in the last decades. It concludes with the proposal of four dimensions of internal marketing that stimulate business resilience and social inclusion wich are: 1) the attraction and development of talent through the competitiveness of the workplace; 2) organizational change; 3) leadership development and empowerment; and 4) communication for the exchange of knowledge and motivation.  en-US
dc.descriptionThe aim of the paper is to identify the dimensions of the Internal Marketing that contributes to business resilience and social inclusion. Marketing is approached as a tool for social transformation. The documentary and data analysis focused on the relevant theoretical and practical models proposed in the last decades. It concludes with the proposal of four dimensions of internal marketing that stimulate business resilience and social inclusion wich are: 1) the attraction and development of talent through the competitiveness of the workplace; 2) organizational change; 3) leadership development and empowerment; and 4) communication for the exchange of knowledge and motivation.  es-ES
dc.formatapplication/pdf-
dc.formattext/xml-
dc.formattext/html-
dc.languageeng-
dc.languagespa-
dc.publisherUniversidad de Guadalajaraen-US
dc.relationhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7630/6669-
dc.relationhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7630/6717-
dc.relationhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7630/6692-
dc.relation10.32870/myn.vi43.7630.g6669-
dc.relation10.32870/myn.vi43.7630.g6717-
dc.relation10.32870/myn.vi43.7630.g6692-
dc.rightsCopyright (c) 2021 Francia Contreras, Tania Elena Gonzalez Alvaradoen-US
dc.rightshttp://creativecommons.org/licenses/by-nc/4.0en-US
dc.sourceMercados y Negocios ; No. 43 (22): Mercados y Negocios (January-June, 2021); 77-96en-US
dc.sourceMercados y Negocios ; Núm. 43 (22): Mercados y Negocios (Enero-Junio, 2021); 77-96es-ES
dc.source2594-0163-
dc.source1665-7039-
dc.source10.32870/myn.v0i43-
dc.subjectSustainable development goalsen-US
dc.subjectInternal marketingen-US
dc.subjectresilienceen-US
dc.subjectsocial inclusionen-US
dc.subjectObjetivos del desarrollo sosteniblees-ES
dc.subjectMarketing internoes-ES
dc.subjectresilienciaes-ES
dc.subjectinclusión sociales-ES
dc.titleBusiness Resilience and Social Inclusion: A Critical Reflection on Internal Marketingen-US
dc.titleResilience and Social Inclusion: A Critical Reflection on Internal Marketinges-ES
dc.typeinfo:eu-repo/semantics/article-
dc.typeinfo:eu-repo/semantics/publishedVersion-
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