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Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12104/83605
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dc.contributor.authorHernández Cortés, Laura Quitzé
dc.date.accessioned2021-10-03T03:10:16Z-
dc.date.available2021-10-03T03:10:16Z-
dc.date.issued2018-11-30
dc.identifier.urihttps://hdl.handle.net/20.500.12104/83605-
dc.identifier.urihttps://wdg.biblio.udg.mx
dc.formatapplication/PDF
dc.language.isospa
dc.publisherBiblioteca Digital wdg.biblio
dc.publisherUniversidad de Guadalajara
dc.rights.urihttps://www.riudg.udg.mx/info/politicas.jsp
dc.titlePercepción del cliente hacia las marcas locales de mochilas en la ZMG: Caso de la marca Lila Land
dc.typeTesis de Maestría
dc.rights.holderUniversidad de Guadalajara
dc.rights.holderHernández Cortés, Laura Quitzé
dc.coverageZAPOPAN, JALISCO
dc.type.conacytmasterThesis
dc.degree.nameMAESTRIA EN DIRECCION DE MERCADOTECNIA
dc.degree.departmentCUCEA
dc.degree.grantorUniversidad de Guadalajara
dc.rights.accessopenAccess
dc.degree.creatorMAESTRO EN DIRECCION DE MERCADOTECNIA
dc.contributor.directorMayorga Salamanca, Paola Irene
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